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our Blog for Growing or 
selling your business

My Year End Message - 'Striking While The Iron Is Hot!'

12/16/2016

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In reflecting on the conversations, with Owners, I've had over the past year, I'd like to suggest a question to ask yourself. Do your plans for the future of your company include 'Striking while the iron is hot'? 
In his first term, Obama, had control of both houses and could easily have passed any progressive legislation but chose not to. He wanted to 'try and engage the other side to accept his ideas', which they never did. Some saw it as a noble gesture, others just saw naivety, inexperience and an unwillingness to listen to more seasoned politicians. He had the power, the momentum and the right time, but chose not to act. 

Now it looks like this may be one of the key reasons his legacy will be lost. He should have acted when the iron was hot because, as we now know, he never found another opportunity in the following 8 years to get much done, that one moment in time was lost forever.

Many companies we meet with, show neither top or bottom line growth. Owners have instead, resorted to stalling growth and squeezing whatever cash they can from the business. Some Owners are tired and lack the energy or incentive to continue growing their business. They think they will have enough to live on in retirement but continue to come into work more out of habit than to make a real difference. Often working is the result of not having an alternative way to spend their time. Sound familiar?

Lack of hunger permeates the company and over time the business fails because no new ideas, technology or re-investment is made. We often remind Boomer Owners that even if money is not the incentive, why would you want to see your lifetime of work peter out and end with a failed or deflated legacy?

Some Owners step back, taking extended time off or even retiring and leave their trusted, loyal employees to run the company. It's one thing to have a crew sail your boat. But without a leader who knows where to catch the wind, anticipate the storms, and more importantly take action and do something about it, you can end up lost at sea or not even finishing the race. Sure your employees know the business but does that qualify them to run the whole show? In our experience, the answer is not likely.

There's always a 'peak time' to sell a company and Owners who miss this selling sweet spot could be letting over 50% or more of their potential enterprise value just slip away. What a waste.

Every day we speak with Boomer Owners who are thinking about retirement and selling their business. For some Owners they're currently sitting at the peak time and place for a premium sale opportunity and don't even realize it. Too many believe they can do it themselves while continuing to run their business as usual. The truth is they can't. By the time they realize this the opportunity to sell at a premium or 'strike while the iron is hot' is lost. It doesn't have to be this way.

Maximizing enterprise value and negotiating a successful business sale to achieve that 'peak' value requires years of experience and much skill. It cannot be treated just like another widget sale or left to your employees and trusted advisers. You have to ask yourself, what if any experience do you or do they have in selling businesses? What we typically hear is not much.

When it comes to outside help, we say to Boomer Owners, you have everything to gain and nothing to lose by bringing in a 'fresh set of experienced eyes' to help maximize corporate value? Do you want to get back to operating at peak levels again and then sell at a premium price? Some Owners get it and others do not. 

The ones who don't, politely defer the decision to bring in outside help for another day, and then another week and yet another month. Their one moment in time gone forever and all that is left is regret. I should've, I could've, if only etc. The doors just close or they get pennies on the dollar.

On the other hand, some Owners light up and say you're right, when can we start? Followed by can you help me with this and this and ....

It's up to you. We are simply saying, allow us to help get your company back in peak condition by seizing the untapped potential and realizing a much greater selling price. Together we can stoke the fire and help you to strike while the iron is hot. And finishing on a high, leaving a wonderful legacy of success doesn't hurt either.

We asked current Clients why they continue to work with us and what they would say to other Owners. The answer was simple. Once we started working together they understood the value WarrenBDC brings to the table. 

So to make this an easy, low risk decision for any Owner (with annual sales of $3 million +) we are offering a 'one on one' in depth review specifically about your company. To make this meaningful, you will need to send us your 5 year financials under a strict NDA and allow us one full day to talk to you and your top three employees. We will then share our findings with you and demonstrate how we can make a substantial difference to your company and your future.

The cost to you is $6,500 for this initial step. The value is significantly higher. 

The holidays are always a good time to sit back and contemplate your options. We hope this message and offer adds a positive option for you to consider and an opportunity to heat up the iron before you strike it.
To discuss your future, please contact me directly.

Cheers, Eric
[email protected]
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