by Eric Gilboord
Are you not investing in marketing because you are afraid of success or more success? This may be a good question to ask yourself.
I have spent many hours with intelligent successful business owner/operators discussing the growth of their business. Only to be stunned when they say they are not going to invest in any marketing even when they know it will increase their sales and help get them to their admitted goals. At first I thought ok, they have other operational issues to sort out or they need more staff to handle the additional business or maybe they are not sold on the advantages of marketing.
But the more I probed the stranger it got. In some cases there was no other issue to resolve. They just liked the comfort of running a business of a certain size and even though they asked for help to build their business the reality was when it came time to commit they would rather stay where they were.
I'm not suggesting that every business owner should continue growing their enterprise just because they can. What I am saying is think hard about why you are not taking even small steps to build when they are available to you with relative ease.
So the next time someone offers to help you grow; dig deep inside and get in touch with what you really want. If you would like to meet in person or by telephone and just want to see the other side of the decision please call me at 416-270-2466 and let's talk.
And that's According 2 Eric
Are you not investing in marketing because you are afraid of success or more success? This may be a good question to ask yourself.
I have spent many hours with intelligent successful business owner/operators discussing the growth of their business. Only to be stunned when they say they are not going to invest in any marketing even when they know it will increase their sales and help get them to their admitted goals. At first I thought ok, they have other operational issues to sort out or they need more staff to handle the additional business or maybe they are not sold on the advantages of marketing.
But the more I probed the stranger it got. In some cases there was no other issue to resolve. They just liked the comfort of running a business of a certain size and even though they asked for help to build their business the reality was when it came time to commit they would rather stay where they were.
I'm not suggesting that every business owner should continue growing their enterprise just because they can. What I am saying is think hard about why you are not taking even small steps to build when they are available to you with relative ease.
So the next time someone offers to help you grow; dig deep inside and get in touch with what you really want. If you would like to meet in person or by telephone and just want to see the other side of the decision please call me at 416-270-2466 and let's talk.
And that's According 2 Eric
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