by Eric Gilboord A2E
1. Be Clear About Your Needs. Determine your needs either on your own or with the help of a professional. When I meet a new prospect for the first time, I ask, ‘‘How can I help you get what you want?’’ Make sure you know what you want to achieve. Be open to new ideas for reaching this goal.
2. Be Open and Honest. Open your business to a supplier. Don’t keep him or her in the dark about your business. People can’t help you if they do not have the whole picture.
4. Think Activities Through. Look for the suppliers who ask good questions — see the following list, ‘’12 Questions a Supplier Should Ask You.’’ If you do not have the answers to their questions, the supplier should help you find them.
5. Clarify The Job. Make sure you have an agreement in writing. Every prospect I meet has at least one story of a less than productive experience with marketing and it is not always the supplier’s fault. Understand your own experiences. Be realistic and above all, be clear on your objectives.
6. Be Open To Suggestions. After all, you are seeking the help of a professional who has more marketing experience than you. He or she may not know your market as well as you but should have some ideas you may not have considered.
7. Stay Involved. Work with suppliers at every stage in the development of your marketing tools. Learn about marketing as much as you can for the future and make certain these tools represent your company as accurately as possible.
8. Pay As You Go. Pay for what you need when you need it. This is much like working on your home. You might need to paint a room or build an entire addition. Determine what you are going to do and then hire the best people you can find.
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