Work In Progress

• Bringing quality Buyers and quality Sellers together.
• Providing strategy, management advice and financing for a technology company with a capability to liquefy and concentrate any organic matter.
• Providing growth, operations and management advice to a custom mill-work supplier.
• Providing management and growth advice to a plastic recycling company. Exploring the manufacture of 3D Printer ‘ink’ and other products from recycled plastic.​

• Providing strategy, growth and management advice to an engineering firm.
• Providing advice to  specialists in the recovery of wastewater and spent chemicals.
• Providing a major souvenir manufacturer with options to grow organically & through acquisition, improving operations, and providing new technology to enable 3D Printing for manufacturing their products in Canada. Currently being made in China.

Cases

Case 1 SERVICE COMPANY
 
Client Situation

• Business was declining.
• Sales & Marketing focus undefined.
• Did not have a Customer and Prospect database.
• Using outdated database.
• No ongoing communication plan, only outbound calling.
• No transition plan.

 
How WarrenBDC Helped

• Developed a DDIP (Deep Dive Integrated Plan)
• Identified that 60% of their business was in one industry.
• Executed the Sales and Marketing elements of DDIP plan by:

1. Refreshing website with emphasis on new focused positioning.
2. Creating new sales collateral material.
3. Consolidated, cleaned and segmented their customer and prospect databases.
4. Instituted and run a regular weekly email campaign to Prospects and Customers.

• Provide ongoing Leadership coaching.
• Access to qualified resources.
• Developed Transition plan.

 
What Happened

• Increase in inquiries from Prospects.
• Increase in Sales.
• Increased new Customers.
• Reengaged with lapsed Customers
• Expanded sales within existing Customers
• Developed and instituted a formal Customer service and Sales training program
• Developed transition plan.
• Company is on track for sale.

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Case 2 EQUIPMENT MANUFACTURING COMPANY
 
Client Situation

• Sales were stagnant.
• Unstable and ineffective sales force.
• Out of date marketing materials.
• No formal organizational structure.
• Operations issues.
• Finance issues.
• Facing succession to next generation with unrealistic transition plan .
• Overstaffed and under qualified team.
• Split focus on two companies.
• Lack of financial focus and controls.

 
How WarrenBDC Helped

• Developed a DDIP (Deep Dive Integrated Plan).
• Executed the Sales and Marketing elements of DDIP plan by:

1. Created new Website.
2. Manage SEO.
3. Developed new Sales collateral.
4. Developed Marketing program.
5. Developed complete Trade Show program including display, lead generation and follow up.

• Helped right size their staff.
• Provided ongoing Leadership coaching.

• Access to our qualified resources.

 
What Happened

• Generated significant opportunities at trade show.
• Increased overall sales.
• Raised brand profile within their industry.
• Significant reduction in prospects falling through the cracks.
• Increased focus on core business.
• Increased financial focus and controls.
• Company runs leaner and more profitably.

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Case 3 HEAVY EQUIPMENT MANUFACTURING COMPANY
 
Client Situation

• No succession plan.
• No current marketing.
• No sales plan.
• Limited sales effort.
• Outdated  website.
• Insufficient financial processes and controls.
• Operations not suitable for growth.
• Company working with  a single Sales Agent.

 
How WarrenBDC Helped

• Developed a DDIP (Deep Dive Integrated Plan)
• Executed the Sales and Marketing elements of DDIP plan by:

1. Developing an international Dealer Network from scratch.
2. Developed new Website.
3. Manage SEO.
4. Developed new Sales collateral.
5. Developed Marketing program.
6. Developed new product videos.

• Updated Operations processes and requirements.
• Provided Financial process training and implementation of controls.
• Developed Succession/Transition plan to the next generation.
• Provide ongoing Leadership coaching.
• Access to qualified resources.

 
What Happened

• To date company is significantly more focused on managed growth.
• Dealer Network development is progressing.
• Company is on track for succession transition.