Work In Progress
  • Bringing quality Buyers and quality Sellers together.
  • Providing strategy, management advice and financing for a technology company with a capability to liquefy and concentrate any organic matter.
  • Providing growth, operations and management advice to a custom mill-work supplier.
  • Providing management and growth advice to a plastic recycling company. Exploring the manufacture of 3D Printer ‘ink’ and other products from recycled plastic.​
  • Providing strategy, growth and management advice to an engineering firm.
  • Providing advice to  specialists in the recovery of wastewater and spent chemicals.
  • Providing a major souvenir manufacturer with options to grow organically & through acquisition, improving operations, and providing new technology to enable 3D Printing for manufacturing their products in Canada. Currently being made in China.

Cases

Case 1 SERVICE COMPANY
 
Client Situation
  • Business was declining.
  • Sales & Marketing focus undefined.
  • Did not have a Customer and Prospect database.
  • Using outdated database.
  • No ongoing communication plan, only outbound calling.
  • No transition plan.
 
How WarrenBDC Helped
  • Developed a DDIP (Deep Dive Integrated Plan)
  • Identified that 60% of their business was in one industry.
  • Executed the Sales and Marketing elements of DDIP plan by:
  1. Refreshing website with emphasis on new focused positioning.
  2. Creating new sales collateral material.
  3. Consolidated, cleaned and segmented their customer and prospect databases.
  4. Instituted and run a regular weekly email campaign to Prospects and Customers.
  • Provide ongoing Leadership coaching.
  • Access to qualified resources.
  • Developed Transition plan.
 
What Happened
  • Increase in inquiries from Prospects.
  • Increase in Sales.
  • Increased new Customers.
  • Reengaged with lapsed Customers
  • Expanded sales within existing Customers
  • Developed and instituted a formal Customer service and Sales training program
  • Developed transition plan.
  • Company is on track for sale.
Case 2 EQUIPMENT MANUFACTURING COMPANY
 
Client Situation
  • Sales were stagnant.
  • Unstable and ineffective sales force.
  • Out of date marketing materials.
  • No formal organizational structure.
  • Operations issues.
  • Finance issues.
  • Facing succession to next generation with unrealistic transition plan .
  • Overstaffed and under qualified team.
  • Split focus on two companies.
  • Lack of financial focus and controls.
 
How WarrenBDC Helped
  • Developed a DDIP (Deep Dive Integrated Plan).
  • Executed the Sales and Marketing elements of DDIP plan by:
  1. Created new Website.
  2. Manage SEO.
  3. Developed new Sales collateral.
  4. Developed Marketing program.
  5. Developed complete Trade Show program including display, lead generation and follow up.
  • Helped right size their staff.
  • Provided ongoing Leadership coaching.
  • Access to our qualified resources.
 
What Happened
  • Generated significant opportunities at trade show.
  • Increased overall sales.
  • Raised brand profile within their industry.
  • Significant reduction in prospects falling through the cracks.
  • Increased focus on core business.
  • Increased financial focus and controls.
  • Company runs leaner and more profitably.
Case 3 HEAVY EQUIPMENT MANUFACTURING COMPANY
 
Client Situation
  • No succession plan.
  • No current marketing.
  • No sales plan.
  • Limited sales effort.
  • Outdated  website.
  • Insufficient financial processes and controls.
  • Operations not suitable for growth.
  • Company working with  a single Sales Agent.
 
How WarrenBDC Helped
  • Developed a DDIP (Deep Dive Integrated Plan)
  • Executed the Sales and Marketing elements of DDIP plan by:
  1. Developing an international Dealer Network from scratch.
  2. Developed new Website.
  3. Manage SEO.
  4. Developed new Sales collateral.
  5. Developed Marketing program.
  6. Developed new product videos.
  • Updated Operations processes and requirements.
  • Provided Financial process training and implementation of controls.
  • Developed Succession/Transition plan to the next generation.
  • Provide ongoing Leadership coaching.
  • Access to qualified resources.
 
What Happened
  • To date company is significantly more focused on managed growth.
  • Dealer Network development is progressing.
  • Company is on track for succession transition.