Eric Gilboord Founder and CEO

Eric is a specialist in making marketing easy for business owner/operators and any staff with sales or marketing responsibility. He demystifies marketing so they can use it to generate sales today and grow their businesses faster.

He worked as a marketing executive for 15 years in Canadian and International advertising agencies as well as specialty shops, with experience in all aspects of marketing. He held senior account management positions overseeing the advertising for many diverse clients including A&P, Dominion Stores, CBS Records, Ontario Lottery Corporation, Ontario Milk Marketing Board, Yamaha Dealers, WD40, Budget Rent A Car, Lechmere, Sunbeam, Oster, Ford, Converse, Swiss Chalet and many more.

During this phase in his career he grew a direct marketing agency from 4 people and $200,000 in annual sales to 27 staff and $2,000,000 in annual sales. All in an 18 month period. Some say he was the linchpin to their success.

For the past 20 years he has worked as a marketing coach and supplier, providing strategy, creative development and full marketing program implementation to over 300 Small & Medium-sized Businesses. His work history and business philosophy includes utilizing a blend of traditional and new media for clients of all sizes. Eric has worked with a diverse group of organizations.

He is well known in the SMB community as a popular speaker, columnist and author of many articles and books on moving a Small or Medium-sized Business up to the next level. Eric is the author of "Just Tell Me What to Do - Easy Marketing Tips" - a best selling book on marketing your business and a co-author of "Marketing Masters" - a collection of insights from leading marketing experts.

His new book 'Just Tell Me More - Marketing Tips In 10 Minute Chunks' has recently been released. To read an excerpt, review the table of contents or purchase the book please click here.

Specialties include being tuned into the unique mind of Small and Medium-sized Business Owners/Operators. Eric can connect with them for their own benefit and to help large organizations reach this valuable SMB audience.